The Australian Open 2023 women’s singles final featured a battle between Aryna Sabalenka and Elena Rybakina. Sabalenka overcame early serving struggles to defeat Rybakina in three sets, 4-6, 6-3, 6-4 and capture her first career Grand Slam title. Despite dropping the first set, she regrouped in the second set by unleashing vicious groundstrokes with heavy topspin.

The Mutua Madrid Open returns in 2024, poised to once again dazzle tennis enthusiasts worldwide with its blend of thrilling competition, world-class talent, and vibrant atmosphere. As the tennis world converges on the Spanish capital, anticipation is high for another chapter in this prestigious tournament's storied history.

In August 2022, the ITF World Tennis Masters Tour renamed the ITF Seniors Tour. A New Branding and Promotion ApproachThis new approach provided new branding and a great opportunity to enhance the promotion of this fantastic tour.